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POS•IM’s Marketing Manager is a marketing tool that integrates with your Point of Sale software. It is event based marketing on a personal level to the customer. It essentially does your marketing for you!
Growing your business isn't just about attracting new customers; it’s about keeping your old ones, and converting them into lifelong customers. POS•IM Marketing Manager uses one to one marketing to improve your bottom line using real-time event, transaction and behavior-driven activities to automate communication with your customers and prospects.
It's simple. We do all the grunt work. You just have to point us in the right direction. Let us know who you want to market to, what trigger you want to cause us to market to them, and how much you’re willing to spend.
For example, you say I'm willing to spend $20 a month, marketing to customers who purchased a specific item to get them to come back with a coupon in the near future. Your POS•IM database is checked for information daily on who has purchased what. If a customer purchased (or purchases) that item, then a personalized postcard or email is automatically sent to them. And we'll keep doing this until you reach your spending limit.
This also works well for birthdays. Start tracking your customer’s birthday and send them an email to come in for a special birthday deal.
You set the terms and we do all the work!
One tool is used to create campaigns that can be delivered using direct mail, email or both.
Specific customers or groups are targeted using personalized messages- targeting can be based on demographics and behavioral marketing data.
Campaigns are set to run once or repeat – repeating campaigns monitor specific customer activities and automatically process when specific activity occurs.
Assign events or activities to trigger campaigns. Triggers can include dates, or be based on customer behavior, actions, amounts, frequency, activity, or in-activity.
Your POS•IM database is automatically checked each day to see what activity has occurred. That information is passed to the web site.
The information is mined to see if there are any triggers for active campaigns.
Direct mail is printed and mailed based on your triggers. Each direct mail piece is personalized with the customer’s name. Once the campaign is created, printing and mailing are performed automatically.
Customers are enticed to join and keep addresses current – customers can view current and past offers which entice them to keep their customer account information up to date in order to continue to receive your latest coupons and offers.
Customers redeem your offers. Each offer or coupon has a unique tracking ID, allowing you to track campaign response right down to the individual customers.
Process coupons using your POS•IM system – closing the loop on your marketing activities happens seamlessly when you record coupons in your POS system – providing detail on which campaigns work and which don't.
Campaigns are monitored and tracked – campaign effectiveness can be measured by ROI, response rates, and more right down to the individual.
There is no better time than the present to get started!
POS•IM’s Marketing Manager is the perfect solution for someone who wants to increase sales, but doesn't have a lot of time to do it.
Contact your sales rep or Ensign Systems for more information.
800-409-7678 (U.S. Toll-Free Number)
866-997-6746 (Canada Toll-Free Number)
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